Blog
SpicyMama at Sheng Siong Bedok & SengKang

This weekend marks an exciting milestone for SpicyMama as we bring our vibrant new pop-up booth to Sheng Siong Bedok. It has been a joy meeting shoppers, sharing our Anchovy, Seaweed, and Shrimp condiments, and giving everyone a chance to experience SpicyMama in a fun, interactive, and truly memorable way.
Suppose you were anywhere near the Bedok outlet this weekend. In that case, you might have noticed the eye-catching red booth stocked with our signature Crispy Spicy condiments, free tasting opportunities, and a selection of engaging activities that brought smiles to both new customers and long-time supporters.
This round, the excitement is even bigger because SpicyMama and Cocostory are teaming up once again. Together, we are bringing a double dose of flavour, wellness, and enjoyment to shoppers islandwide. The collaboration has created tremendous energy at the booth, offering a delightful mix of savoury condiments and healthier coconut-based treats.
We are popping by Sheng Siong Bedok Blk 209 and Sengkang West Ave Blk 455 on 22 and 23 November for our special food-sampling event. Shoppers can look forward to tasting a variety of delicious delights from both brands, all carefully prepared and presented at our eye-catching booths.
Our aim has always been simple: to introduce easy-to-enjoy, flavour-packed food solutions to busy people who appreciate convenience, taste, and quality. This weekend’s pop-up echoed that mission perfectly. As shoppers explored the aisles, they found themselves drawn to our booth by the aroma of crispy, savoury samples and the warm hospitality of our team. From parents running errands to young adults discovering new flavours, the response was enthusiastic and genuine.
Visitors had the delightful opportunity to sample all four of our well-loved condiments—Crispy Spicy Anchovy, Crispy Spicy Shrimp, Crispy Spicy Seaweed, and the fragrant Crispy Anchovy. Many were pleasantly surprised by how easily each flavour could elevate everyday meals, from simple noodles to hearty rice bowls. SpicyMama has always been about creative flavours made easy, and seeing shoppers discover their favourite was truly rewarding.
Alongside our own samples, Cocostory joined in with their signature treats—including their popular Virgin Coconut Oil and a delightful batch of crunchy coconut cookies. The partnership allowed us to offer a wider tasting experience, appealing to those who enjoy savoury condiments as well as those seeking healthier pantry choices.
To make it even better, Cocostory is offering a limited-time promotion: with every purchase of their Virgin Coconut Oil (500ml), shoppers receive another bottle free, plus a packet of crunchy coconut cookies. It is truly double the goodness and a fantastic chance to stock up on a healthier staple. Many shoppers who were curious about coconut oil had the opportunity to sample it first, taste the cookies, and walk away feeling confident about their purchase.
On the SpicyMama side, one of the most exciting elements this weekend was our gift redemption. With every purchase, shoppers received a limited-edition Golden SpicyMama Spoon. This beautifully crafted spoon quickly became the highlight of the event, with many customers eager to collect it as a fun and meaningful keepsake. Supplies were limited, which added to the excitement at the redemption counter.
To elevate the experience even further, the booth also featured a Spin-the-Wheel game. Whether someone won a discount, a small treat, or a bonus item, the game added thrill and laughter to the atmosphere. It was an excellent way to engage with visitors and create cheerful moments throughout the day.
And the journey does not stop here. We are already preparing for our next stop at Sheng Siong Sengkang, where the same sampling activities, gifts, and promotions will be available. Our team will be on-site from 9 am to 2 pm, ready to meet more shoppers and share the joy of flavourful, accessible, and healthier food choices.
As we continue our rounds across various Sheng Siong outlets, our goal remains constant: to make every visit enjoyable, flavourful, and memorable. Whether you are discovering our Anchovy, Seaweed, and Shrimp condiments for the first time or returning to restock your pantry, we hope each encounter with SpicyMama and Cocostory inspires your kitchen.
If you are looking for something new to try, this is the perfect chance to sample before you buy. Catch us at Bedok and Sengkang on 22 and 23 November, and enjoy a delicious and rewarding tasting experience.
