From April 17–21, 2025, SpicyMama’s vibrant flavours headed to Johannesburg, South Africa, as part of the prestigious Singapore Brands Road Show 2025, Held at the Johannesburg Expo Centre (NASREC). This event in Johannesburg brought together a curated mix of Singaporean brands to connect with South African consumers and businesses to showcase quality, innovation, and global partnership.

Among the dynamic brands showcasing Singapore was SpicyMama, a Singapore food brand renowned for its vibrant and flavorful ready-to-eat condiments, pastes, and sauces. What sets SpicyMama apart is its commitment to quality, innovation, and global partnership. Tailored for contemporary families and anyone with a hectic schedule, SpicyMama provides quick, nutritious, and tasty food options for busy individuals, aiming to bring flavour to kitchens throughout South Africa.

What is  SpicyMama?

SpicyMama Condiments, pastes, and sauces were created for busy people, from working parents to professionals, who wanted quick, tasty meals without compromising on quality. Whether they came home from a long day at work or didn’t have time to cook from scratch, SpicyMama helped them whip up something healthy, satisfying, and, most importantly, nutritious in minutes.

The brand offered a range of ready-to-eat condiments, to name a few :

Crispy Spicy Seaweed (Less Spicy)  – A plant-based, vegetarian-friendly, umami-rich topping made from seaweed, chilli, onion, garlic, cooking oil, sugar, and salt.. It was a versatile flavour enhancer that added crunch and depth to rice, porridge, noodles, salads, pizza, French fries and more.

Crispy Anchovy (Spicy & Non-Spicy) – These anchovy condiments were high in protein, with no fishy smell, and loved by kids and adults alike. They were a popular choice for families who wanted something quick, healthy, and full of flavour.

All products were free from preservatives, MSG, and artificial additives, making them a wholesome option for everyday meals.

Simple, All-in-One Cooking Pastes

In addition to condiments, SpicyMama offered a range of sauces and pastes, making home cooking easier than ever. These blends contained everything needed – salt, sugar, onion, garlic, and spices – all in a single packet. They just had to add the paste to their preferred protein or vegetables, pour in water, and cook until done.

These sauces were ideal for creating quick stir-fries, stews, or curries without needing to prep a long list of ingredients. It was a game-changer for anyone with a packed schedule who still wanted to cook at home.

A Warm Welcome in South Africa

This marked SpicyMama’s second visit to South Africa, and the reception has been overwhelmingly positive. “During Charmaine’s first trip, she was both surprised and thrilled,” shared the brand’s founder. We had a culture shock in the best way—people were curious, welcoming, and very open to trying our products.” This positive feedback reassured us of the quality and appeal of our products in the South African market.

One of the biggest surprises? South African customers loved the crispy anchovy condiment, especially its great taste without the usual fishy smell. Many visitors to the booth ended up buying the product on the spot, and some retailers even began stocking it in their stores.

“The people here were friendly, adventurous, and excited to try new things,” the founder added. That aligned perfectly with SpicyMama’s mission, bringing exciting flavours to everyday meals.” This passion for innovation and adventure drives us to create unique and bold flavours for our customers, inspiring them to be adventurous in their culinary journey.

Where to Find SpicyMama in South Africa

SpicyMama products were already available at:

CJ Supermarket 42 Derrick AvenueCyrildene, Johannesburg, 2198 South Africa

The team hopes to seek new retail partners and distributors to expand its nationwide footprint. The Singapore Brands Road Show was an excellent opportunity to connect with South African businesses interested in offering their customers innovative, convenient food options.

South Africa had a growing appetite for global flavours, and SpicyMama saw it as the perfect match. The country’s diverse, adventurous food culture was open to exploring bold new tastes, and SpicyMama was ready to deliver.

“From our first experience here, we knew we wanted to return,” said the founder Charmaine Koh. “There was so much opportunity and warmth in how people responded to our food. We weren’t just there to sell, to build relationships, share culture, and grow together.”

With its presence at the Singapore Brands Road Show 2025, SpicyMama was boldly moving toward becoming a global flavour brand. SpicyMama hopes to help families everywhere cook easily, enjoy more variety, and share memorable meals by offering simple, healthy, and exciting food solutions. We aim to foster connections and grow with your support, as our customers are central to everything we do to achieve our goal of flavours made easy.