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SpicyMama Shopee Live: Delicious Chinese New Year Recipes

With Chinese New Year around the corner, kitchens in Singapore are busy with festive dishes and familiar flavours. This year, the excitement grew as SpicyMama launched on Shopee twice, just in time for the celebrations.
Hosted by Charmaine and co-host Jane, the two Shopee livestream sessions brought viewers on an engaging culinary journey, showcasing how easy it is to prepare flavourful, home-style dishes using SpicyMama pastes. Timed perfectly for festive cooking, the livestreams focused on practical recipes that support busy households looking to buy paste for easy cooking and create delicious meals with minimal effort.
A Double Livestream Launch for the Festive Season
By going live twice on Shopee before Chinese New Year, SpicyMama connected with viewers as they planned reunion meals and festive menus. Each session included live cooking demos, useful tips, and interactive moments that made learning fun.
Charmaine and Jane brought a warm and relatable presence to the livestreams, guiding viewers step by step through simple yet flavourful recipes. Their approachable style showed how anyone can buy sauce for easy cooking and still achieve authentic, home-style flavours suitable for festive gatherings.
Showcasing Interesting and Practical Festive Dishes
During both Shopee livestreams, the hosts shared a range of comforting dishes made with SpicyMama pastes. They featured Chicken Rice, Black Pepper Chicken, and Crispy Spicy Anchovy Omelette, recipes chosen for their nostalgic taste, convenience, and versatility for any meal.
Fragrant Chicken Rice Made Easy
Chicken Rice was a highlight of the livestream, loved in many Asian homes. Charmaine showed how SpicyMama’s paste brings out the classic ginger, garlic, and savoury flavours without any complicated steps.
The session showed viewers that using ready-made pastes makes it easy to serve traditional, festive dishes. Jane also gave plating tips to help make the meal special for reunions and family gatherings.
Bold and Savoury Black Pepper Chicken
Black Pepper Chicken was another highlight, perfect for family meals. The rich, peppery sauce covered the chicken and gave it a bold flavour that goes well with rice or noodles.
The hosts pointed out that viewers can buy Black Pepper Sauce on Shopee and make this popular dish at home. This tip was especially helpful for those looking for easy cooking solutions during the busy festive season.
Crispy Spicy Anchovy Omelette, A Nostalgic Favourite
The Crispy Spicy Anchovy Omelette was a hit with viewers in both livestreams. This dish brought out the comfort of home cooking, with the umami taste of SpicyMama’s anchovy paste and a crispy finish.
Charmaine and Jane explained that this easy dish works well for Chinese New Year, quick lunches, or everyday dinners. It shows how families can use ready-made sauces to enjoy tasty, nostalgic meals without spending a lot of time cooking.
Engaging Viewers Through Interactive Shopee Livestreams
Going live twice on Shopee gave SpicyMama more chances to interact with viewers in real time. The hosts answered questions, shared time-saving tips, and suggested creative ways to use the pastes in different dishes.
This interactive format showed viewers how versatile SpicyMama products can be, whether for quick daily meals or for making festive dishes during Chinese New Year.
Perfect Timing for Chinese New Year Cooking
Hosting two Shopee livestreams before Chinese New Year was a meaningful choice. Many families look for easy ways to make traditional dishes while juggling busy schedules and reunion plans during the festive season.
Now that SpicyMama is on Shopee, customers can buy Black Pepper Sauce and other flavourful pastes online for quick, reliable cooking. This makes it easier to enjoy home-style dishes, even with a busy lifestyle.
Supporting Busy Households with Fuss-Free Flavours
The livestreams reinforced SpicyMama’s mission of helping busy people and families enjoy high-quality meals with ease. Through live demonstrations, viewers saw how a single paste can be transformed into multiple dishes, making meal planning more efficient and stress-free.
Charmaine and Jane consistently highlighted how choosing to buy sauce for easy cooking allows home cooks save time without losing flavour, which is especially helpful during busy festive seasons. Chinese New Year marked an exciting milestone for SpicyMama. Featuring Chicken Rice, Black Pepper Chicken, and Crispy Spicy Anchovy Omelette, the livestreams inspired viewers to cook confidently using convenient yet flavourful solutions.
As more families try easy cooking pastes and simple festive recipes, SpicyMama is becoming a trusted kitchen helper. The double Shopee livestreams showed how simple it is to make comforting, flavourful meals and enjoy the warmth of Chinese New Year cooking.

Crispy Spicy Anchovy Omelette, A Nostalgic Favourite